提高外贸邮件打开率的100个邮件标题写法技巧!

本篇介绍的100个邮件标题写法,原汁原味来源于海外,可以有效提高邮件打开率。据statista统计,全球每天发送和接收的邮件量如下:

这么大的邮件量,如何让自己的邮件脱颖而出?

从10个方面入手如何写邮件标题:

1. Promotional (促销)

2. Curious (好奇)

3. Funny (搞笑)

4. Pain Point (痛点)

5. Reengagement (重新参与)

6. Emoji (表情符号)

7. Social Proof (社会证明)

8. Personalized (个性化)

9. Problem-Based (基于问题)

10. Follow-Up(跟进)

 

1. Promotional (促销)

1. The Honey Pot Co: “Get 15% off!”

2. Figgers Wireless: " BIGGEST SALE OF THE YEAR! 50% OFF EVERYTHING!”

3. InstantBoss Club: “NEVER AGAIN SALE”

4. Sudara: “Last Day All robes 20% off”

5. Thrive Market: “Limited time only: Extra 25% off + FREE gift”

6. Julep: “Last Day to Grab an Additional 50% OFF!”

7. Charles Tyrwhitt: “Shirts for $39 ENDS MIDNIGHT”

8. BaubleBar: “Up to 80% off for Labor Day Weekend!”

9. Boston Business Women: “FLASH SALE! Join BBW for just $16 a month”

10. Figgers Wireless: “Reminder: Save 35% off the Figgers Smart TV today”

 

2. Curious (好奇)

11. UX Collective: “Your fingerprints are all over the place”

12. Select All: “The Two Possible Futures of Virtual Reality”

13. Refinery29 Everywhere: “The $1,000 hair trend with a dirty little secret”

14. Tea Collection: “ Are You Ready To Spring It On?”

15. BaubleBar: “NEW (and you need it)”

16. Hiten from Product Habits: “2 hours before launch and we are still scrambling”

17. Instant Boss Club: “80 likes to 458 likes SAY WHAT?”

18. Brooklyn Boulders: “Are you taking advantage of this?”

19. Julep: “Sorry…”

20. Pocket: “How to Sleep. Sleep for Success. Why Eight Hours a Night Isn’t Enough”

21. Tory Burch: “This. Is. It.”

22. Apartment Therapy: “Why You Should Keep Your Clothes in the Freezer.”

 

3. Funny (搞笑)

 

23. Funny or Die: “Revised policy regarding jean shorts at work”

24. Dollar Shave Club: “Open up and say wowie zowie!”

25. Rakuten: “ Peep Triple Cash Back deals before they’re gone!”

26. Brooks Brothers: “Up to 40% off trousers & sport coats. It’s a tailor-made sale.”

27. Dollar Shave Club: “What to Do When You’re the Sweaty, Smelly Guy at the Gym”

28. The Bouqs Company: “Pow-pop-boom-crackfsss” (Note: This was for a 4th of July sale.)

29. Groupon: “Hey… Were You Gonna Delete This?”

30. Rakuten: “ Will you accept this Double Cash Back?”

 

4. Pain Point (痛点)

 

31. J.Crew: “Your summer outfit dilemmas SOLVED”

32. Brooklyn Boulders: “Here's one way to meet your New Year's Resolution”

33. Terrain: “Your all-weather dining solution.”

34. Qapital: “Don’t think about saving. Save without thinking.”

35. ByRegina: “Struggling with a business decision? I made you a 1-page framework to help.”

36. Le Tote: “Monday-Friday Style Simplified”

37. Domino’s: “No address? No problem. Now Domino’s can deliver to over 150,000 Domino’s Hotspots.”

38. Matt and Kim: “Last minute gift idea from Matt but mainly Kim.”

39. Vidyard: “Engaging your prospects can be hard. Video makes it easy.”

40. Thrive Market: “Skip the store & shop healthy groceries from home”

 

5. Reengagement (重新参与)

41. Dollar Shave Club: “Hey, did you forget to open this?”

42. The Bouqs Company: “Can You Believe It’s Been a Month?”

43. Chubbies Shorts: “Lemme Teleport You Back to Your Cart. Free Of Charge.”

44. The Danger Booth: “ Something new (and virtual!) from The Danger Booth…”

45. ClassPass: “New things are happening!”

46. Julep: “A special gift to say we’re thankful for you.”

47. Rakuten: “Looks like you forgot something”

48. Marriott Rewards: “We’ve missed you, [Name]! Please come back!”

49. Dote Shopping: “Your shopping bag misses you.”

50. Star Market: “Exciting changes are on the way!”

 

6. Emoji (表情符号)

7. Social Proof (社会证明)

61. Patagonia: “Top reviewed styles from customers like you”

62. HelloFresh: “Pssst… your friends are cooking up a storm!”

63. GolfNow: “You deserve some golf this week (top picks inside)”

64. Yummly: “Simple recipes from popular chefs”

65. BaubleBar: “The ring sold out in 3 days is BACK!”

66. Lenny: “Rachel McAdams and Rachel Weisz on the Female Gaze”

67. Inc: “18 Habits Highly Successful People Have (And the Rest of Us Probably Don’t)”

68. Adobe: “Adobe named a Leader in customer analytics”

69. Instant Boss Club: “See what our clients are saying…”

70. Reveille Trading Co: “Don’t keep it to yourself.”

 

8. Personalized (个性化)

71. Verizon Wireless: “[Name], get our skincare faves FREE!”

72. Posh Candle Co: “Time to get lit [Name]”

73. NUDESTIX: “[NAME], have you tried our NEW Hydra-Peptide Lip Butter?

74. LinkedIn: “[Name], people are looking at your LinkedIn profile”

75. Vail Resorts: “Come Back This Winter With an Exclusive Deal, [Name]”

Welcome (欢迎)

76. McBride Sisters Co: “Thanks for subscribing to our newsletter!”

77. Mayvenn Hair: “Open this for $20 off”

78. Proper Gnar: “The latest news from Proper Gnar: Subscription Confirmed”

79. Bread Beauty Supply: “Let's get this BREAD ”

80. S’well: “Welcome to S'well! Your offer is waiting”

 

9. Problem-Based (基于问题)

81. PosiRank: “Would You Like Posirank to Put Money in Your Pocket?”

82. CoSchedule: “Write better headlines TODAY”

83. Unstack: “Are you publishing the right types of blog posts?”

84. Crafter’s Box: “Make a mid-week creative comeback”

85. Trend Built: “How to increase your Instagram Story views”

86. Shopify: “New Guide: How to grow retail during COVID-19”

87. Built In NYC: “How Startups Can Address Stress Before It Becomes an Issue”

88. Frase: “Reduce Content Creation Time by 40% with Frase Content”

89. WordStream: “5 Tips to Navigate the Sunsetting of Modified Broad Match”

90. Bloomingdales: “Need something today? Pick it up curbside or get it

with same-day delivery!

 

10. Follow-Up(跟进)

91. Calendly: “How are you liking Calendly?”

92. Fenty Beauty: "Give your Pro Filt'r coverage a lil boost for only $15!"

93. VIM Fitness: “Reminder: Schedule your FREE FITNESS ASSESSMENT!”

94. White Dog Cafe: “Reminder: Now selling Easter Dinner To Go for 6”

95. GoFullPage: “GoFullPage Premium trial ending soon”

96. Upwork: “[Name], need measurable results right now?”

97. Mangools: “Extend the power of Mangools in your browser ”

98. Nurses Service Organization: “Renew Today. Protect Your Career.”

99. Shutterfly: “(4) complimentary items are waiting for you, including an easel back canvas”

100. GoDaddy: “It's time to upgrade your website.”

EmailCamel发送外贸(海外)邮件时,使用以上标题方法技巧,可以有效提高打开率!

EmailCamel专注全球邮箱验证,让发邮件更容易!领取+200邮箱验证量,快速体验

扫码关注我们(已有+5000关注),获取邮箱验证及海外群邮干货!