对于外贸业务员而言，都希望能够提高开发信的回复率。客户是否回复邮件的原因很多，有客户的原因（比如目前没有采购计划或者有稳定的供应商，或者客户在度假等），也有我们发送开发信本身的原因。比如，开发信写的不够好，没有打动客户，客户停留2秒就离开了！
什么是电子邮件中的号召性用语 (CTA)？
电子邮件营销号召性用语是一个按钮或超链接文本行，可将用户引导至品牌选择的网站。CTA 的目的是促使消费者采取行动。号召性用语是用于吸引客户注意，鼓励客户采取下一步动作。在我们外贸开发信中，可能是类似能够引起客户回复的用语。因为，我们一般只要求客户回信，而不是跳转到自己的网站上。
Call-to-action (CTA)是诱发用户产生某种行为的文字描述，一些例子比如. “Click here,” “Buy now,” and “Subscribe.” 我们在写CTA的时候，要注意下以下几点：
只写一个CTA
两个以上的CTA会让收件人感到困惑。数据表明单一CTA能够提升点击率371%，提升销售额1617%。
使用大的字体，让CTA容易被注意到
加入一些设计元素：一个简单的 “Click here”链接的表现肯定比一个按键要差，因为文字与EMAIL的正文背景混在一起了。
让设计醒目：比如用红颜色的按键做CTA
增加称谓：比如 “Download your ebook.”
制造紧迫感，让他们现在就行动。“Download your ebook now.”
使用圆形的CTA按键。圆形的CTA按键能够提升25%的点击率。
75个被点击的号召性用语
CTAs that encourage a purchase
- Shop now
- Shop our fall collection
- Shop now. Get 50% off.
- Shop our best sellers
- Act now
- Save today
- Buy now
- Buy now. Pay later.
- Buy it today
- Yes! I want one.
- Order now
- Repeat your order
- Claim your coupon
- Reveal my mystery coupon
- Start saving today
- Don’t delay. Save now.
- See your hand-selected deals
- Get 50% off now
- Shop for the clothes you want
- Get the style you want
- Get your winter wardrobe
- Get free shipping
- Free gift with purchase
CTAs for the holidays
- Find holiday gifts
- Shop Santa’s favorites
- Order now. Get it before Christmas.
- Spread holiday cheer
- ‘Tis the Season. Donate now.
- Claim your birthday coupon
- Shop birthday deals
- Yes! I want my birthday deal.
- Our gift: 15% off
CTAs for content
- Learn more
- Read more
- Curious? Read on
- Download the eBook
- Download now
- Keep reading
- Read the full story
- Get the app
CTAs for video
- Watch now
- See the crazy video
- Hear from our CEO
- Hear her story
- See the difference you make
CTAs for events
- Reserve your seat
- Register now
- Book your tickets
- I’m coming!
- I’ll be there!
- Count me in!
- Book now for early bird prices
- Sign me up
- Save me a spot
- Register for our webinar
CTAs for service-based businesses
- Book your next appointment
- Start your free trial
- Upgrade now
- Yes! I want a free upgrade.
- Make me a VIP
- Sign up and save
CTAs that focus on results
- Find out how
- Start today
- See how your business benefits
- Get results now
- Start now. Get results.
- I’m ready to see a change
CTAs to collect feedback
- Complete our 5-minute survey
- Take a survey
- Leave a review
- Give us your feedback
- Let us know how we did
CTAs for social media
- Follow us
- Stay connected on social
- Like us on Facebook
那么，EmailCamel外贸邮件群发平台提倡我们外贸业务员在写开发信的时候，以上可以作为参考，怎么样才能激发客户采取下一步行动，回复我们的邮件。希望能够帮助到你。
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