本篇介绍的100个邮件标题写法,原汁原味来源于海外,可以有效提高邮件打开率。据statista统计,全球每天发送和接收的邮件量如下:
这么大的邮件量,如何让自己的邮件脱颖而出?
从10个方面入手如何写邮件标题:
1. Promotional (促销)
2. Curious (好奇)
3. Funny (搞笑)
4. Pain Point (痛点)
5. Reengagement (重新参与)
6. Emoji (表情符号)
7. Social Proof (社会证明)
8. Personalized (个性化)
9. Problem-Based (基于问题)
10. Follow-Up(跟进)
1. Promotional (促销)
1. The Honey Pot Co: “Get 15% off!”
2. Figgers Wireless: " BIGGEST SALE OF THE YEAR! 50% OFF EVERYTHING!”
3. InstantBoss Club: “NEVER AGAIN SALE”
4. Sudara: “Last Day All robes 20% off”
5. Thrive Market: “Limited time only: Extra 25% off + FREE gift”
6. Julep: “Last Day to Grab an Additional 50% OFF!”
7. Charles Tyrwhitt: “Shirts for $39 ENDS MIDNIGHT”
8. BaubleBar: “Up to 80% off for Labor Day Weekend!”
9. Boston Business Women: “FLASH SALE! Join BBW for just $16 a month”
10. Figgers Wireless: “Reminder: Save 35% off the Figgers Smart TV today”
2. Curious (好奇)
11. UX Collective: “Your fingerprints are all over the place”
12. Select All: “The Two Possible Futures of Virtual Reality”
13. Refinery29 Everywhere: “The $1,000 hair trend with a dirty little secret”
14. Tea Collection: “ Are You Ready To Spring It On?”
15. BaubleBar: “NEW (and you need it)”
16. Hiten from Product Habits: “2 hours before launch and we are still scrambling”
17. Instant Boss Club: “80 likes to 458 likes SAY WHAT?”
18. Brooklyn Boulders: “Are you taking advantage of this?”
19. Julep: “Sorry…”
20. Pocket: “How to Sleep. Sleep for Success. Why Eight Hours a Night Isn’t Enough”
21. Tory Burch: “This. Is. It.”
22. Apartment Therapy: “Why You Should Keep Your Clothes in the Freezer.”
3. Funny (搞笑)
23. Funny or Die: “Revised policy regarding jean shorts at work”
24. Dollar Shave Club: “Open up and say wowie zowie!”
25. Rakuten: “ Peep Triple Cash Back deals before they’re gone!”
26. Brooks Brothers: “Up to 40% off trousers & sport coats. It’s a tailor-made sale.”
27. Dollar Shave Club: “What to Do When You’re the Sweaty, Smelly Guy at the Gym”
28. The Bouqs Company: “Pow-pop-boom-crackfsss” (Note: This was for a 4th of July sale.)
29. Groupon: “Hey… Were You Gonna Delete This?”
30. Rakuten: “ Will you accept this Double Cash Back?”
4. Pain Point (痛点)
31. J.Crew: “Your summer outfit dilemmas SOLVED”
32. Brooklyn Boulders: “Here's one way to meet your New Year's Resolution”
33. Terrain: “Your all-weather dining solution.”
34. Qapital: “Don’t think about saving. Save without thinking.”
35. ByRegina: “Struggling with a business decision? I made you a 1-page framework to help.”
36. Le Tote: “Monday-Friday Style Simplified”
37. Domino’s: “No address? No problem. Now Domino’s can deliver to over 150,000 Domino’s Hotspots.”
38. Matt and Kim: “Last minute gift idea from Matt but mainly Kim.”
39. Vidyard: “Engaging your prospects can be hard. Video makes it easy.”
40. Thrive Market: “Skip the store & shop healthy groceries from home”
5. Reengagement (重新参与)
41. Dollar Shave Club: “Hey, did you forget to open this?”
42. The Bouqs Company: “Can You Believe It’s Been a Month?”
43. Chubbies Shorts: “Lemme Teleport You Back to Your Cart. Free Of Charge.”
44. The Danger Booth: “ Something new (and virtual!) from The Danger Booth…”
45. ClassPass: “New things are happening!”
46. Julep: “A special gift to say we’re thankful for you.”
47. Rakuten: “Looks like you forgot something”
48. Marriott Rewards: “We’ve missed you, [Name]! Please come back!”
49. Dote Shopping: “Your shopping bag misses you.”
50. Star Market: “Exciting changes are on the way!”
6. Emoji (表情符号)
7. Social Proof (社会证明)
61. Patagonia: “Top reviewed styles from customers like you”
62. HelloFresh: “Pssst… your friends are cooking up a storm!”
63. GolfNow: “You deserve some golf this week (top picks inside)”
64. Yummly: “Simple recipes from popular chefs”
65. BaubleBar: “The ring sold out in 3 days is BACK!”
66. Lenny: “Rachel McAdams and Rachel Weisz on the Female Gaze”
67. Inc: “18 Habits Highly Successful People Have (And the Rest of Us Probably Don’t)”
68. Adobe: “Adobe named a Leader in customer analytics”
69. Instant Boss Club: “See what our clients are saying…”
70. Reveille Trading Co: “Don’t keep it to yourself.”
8. Personalized (个性化)
71. Verizon Wireless: “[Name], get our skincare faves FREE!”
72. Posh Candle Co: “Time to get lit [Name]”
73. NUDESTIX: “[NAME], have you tried our NEW Hydra-Peptide Lip Butter?
74. LinkedIn: “[Name], people are looking at your LinkedIn profile”
75. Vail Resorts: “Come Back This Winter With an Exclusive Deal, [Name]”
Welcome (欢迎)
76. McBride Sisters Co: “Thanks for subscribing to our newsletter!”
77. Mayvenn Hair: “Open this for $20 off”
78. Proper Gnar: “The latest news from Proper Gnar: Subscription Confirmed”
79. Bread Beauty Supply: “Let's get this BREAD ”
80. S’well: “Welcome to S'well! Your offer is waiting”
9. Problem-Based (基于问题)
81. PosiRank: “Would You Like Posirank to Put Money in Your Pocket?”
82. CoSchedule: “Write better headlines TODAY”
83. Unstack: “Are you publishing the right types of blog posts?”
84. Crafter’s Box: “Make a mid-week creative comeback”
85. Trend Built: “How to increase your Instagram Story views”
86. Shopify: “New Guide: How to grow retail during COVID-19”
87. Built In NYC: “How Startups Can Address Stress Before It Becomes an Issue”
88. Frase: “Reduce Content Creation Time by 40% with Frase Content”
89. WordStream: “5 Tips to Navigate the Sunsetting of Modified Broad Match”
90. Bloomingdales: “Need something today? Pick it up curbside or get it
with same-day delivery!
10. Follow-Up(跟进)
91. Calendly: “How are you liking Calendly?”
92. Fenty Beauty: "Give your Pro Filt'r coverage a lil boost for only $15!"
93. VIM Fitness: “Reminder: Schedule your FREE FITNESS ASSESSMENT!”
94. White Dog Cafe: “Reminder: Now selling Easter Dinner To Go for 6”
95. GoFullPage: “GoFullPage Premium trial ending soon”
96. Upwork: “[Name], need measurable results right now?”
97. Mangools: “Extend the power of Mangools in your browser ”
98. Nurses Service Organization: “Renew Today. Protect Your Career.”
99. Shutterfly: “(4) complimentary items are waiting for you, including an easel back canvas”
100. GoDaddy: “It's time to upgrade your website.”
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